Buy for a Better Life
Commercial, Advertising Design, Branding, Visual Design
Client: Bank of Communication Credit Card
Year: 2021
Brief：
Maidanba is the credit card app of Bank of Communications, the fifth largest bank in China. In order to increase the brand's reach to young users and promote the consumer benefits of the Bank of Communications credit card, the client wanted to issue a new credit card in association with popular virtual singer Luo Tian Yi to promote the brand's influence among young consumers
Result：
LUO Tianyi (洛天依) is the world's first Chinese-language virtual singer and has been a favourite among young people since her image was first announced in 2012. Luo Tianyi's stage performance relies on AR and holographic technology, breaking through the traditional futuristic and technological sense. By organising a joint concert with LUO TianYi, Bank of Communications Credit Card hopes to "play" with young users, showcase the five features of Bank of Communications Credit Card, create a quality consumer experience for young consumers and seek emotional resonance with the young user base.
To help that I:
Provided customised character and action reference designs and stage sketches for the characters, and drew up storyboards. I also designed the card application page design, featured AR interactive page design and flow on social platforms.
Character Image & Stage Design
BILIBILI BML 2021 MACRO LINK ANNUAL CONCERT
AR Interaction: Call the Virtual Idol
︎︎︎NEXT
JIAHUI MOU
@2023